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Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard. It evaluates keyword usage, content quality, and internal linking. If your goal is to improve your content’s visibility and relevance, an on-page SEO audit is invaluable, especially for content-heavy websites.

Lead Conversion Optimization Audit

If the score is below 30% there are severe errors and SEO issues on your website you should definitely deal with. The seventh step in our SEO audit checklist is your site’s mobile-friendliness. Considering that 61 percent of consumers are more likely to buy from mobile-friendly sites, it’s crucial that you optimize your site for mobile. This file allows you to specify and apply configuration directives on your site. This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.

Digital Marketing

These types of tasks may not require huge time or budget investments but can deliver meaningful results. Plus, they’re great for getting stakeholders excited about SEO. SEO audits are like a map that highlights where you are now and the best path to your SEO goals. They pinpoint what’s working, what’s not and where you can make the most impact. See, SEO can adapt to meet your specific business objectives, whether you’re looking to launch into new markets, boost revenue or something else. If you’re wondering exactly how much to allocate, a solid guideline is to dedicate 5% to 10% of your total revenue to marketing, with a good chunk going toward SEO.

Learn more in our full guide to finding and fixing broken links (and backlinks). The tasks included in an enterprise SEO audit depend on the scope of the audit itself and the SEO Anomaly business, and consider any existing SEO strategy. Unlock lifetime access to our battle-tested SEO resources, including real-world audits, expert courses, and exclusive tools. In this case, you can use structured data to tell Google which text is the ingredients, cooking time, calorie count, and so forth.

The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site. HTML sitemaps have links to every page on your site and can help both people and crawlers find pages that might not have internal links pointing to them. These are really great for helping search engines find new pages to crawl. If your site uses WordPress, you can use a plugin to generate your sitemap.

• SEO audit is the process of identifying your website’s strengths and weaknesses.
• Similarly, other long-tail keywords help you drive more qualified leads that are looking for your business.
• This is the first step that you have to take before anything else.
• Look at contrast, as this is especially important for buttons and links.
• But it does give a better user experience by catering to different users who consume content in different languages.

When you de-index low-value pages, people can still visit them, but they don’t affect your site’s performance. To prevent this from happening, you’ll want to use canonical link tags. By using canonical links, you’ll help organize your site and index your most important content first. By fixing errors and disallowed pages, you’ll help send visitors to the relevant information and keep them on your site.

You can analyze how well you’re ranking against competitors for keywords and determine potential new sources of revenue. A lead conversion optimization audit analyzes a website’s conversion issues and opportunities. In this audit, you’ll need to analyze how traffic is coming to your website and where it’s coming from. A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals and give you a sense of how you can improve it to reach those goals.