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These kinds of questions will only be answered when you explore in-depth all the technical aspects of your website and how they relate to each other. With this cheat sheet, it’ll be much easier for you to figure out what needs to be done before presenting recommendations SEO Anomaly back to your client. Only human beings know this unless said company programmed the SEO tools themselves. The main thing is it’s easy to understand and makes sense for you. With the technical SEO audit, a great deal depends on how you choose to structure your findings. Usually, to get out of a core update, first, you have to discover what the quality problems on your website are, and then you have to repair them.

Popular SEO tools include Morningscore.io, Google Search Console, Ahrefs, and SEMrush, each offering features to support your SEO work. Want to know how an SEO audit keeps you ahead of competitors and how to perform a complete SEO audit? Read on and discover how SEO audits save time, money, and effort while driving your website to success. In today’s digital marketing landscape, running on HTTP is a decided no-no. HTTPS is faster, more secure, and is one of Google’s ranking signals.

But for most types of audit you’re going to need a website crawler and spreadsheet as a minimum. Specialist audit tools can facilitate the process further by helping to analyze and make sense of data (like Sitebulb does for SEO website audits). The usual trigger for these audits are an unexplained drop in organic search traffic and/or ranking ranking drops. Basically, if a website’s performance drops then a forensic audit is used to find out why and lead the way in forming a solution.

Analyze Your Dwell Time

If you have broken internal links, they might indicate that the issue lies with your web design. If your site is not coded properly or has some other error in its structure, this could create dead links on your site. Your website’s mobile version gets searched ahead of its desktop version. A website using a responsive design will ensure it is mobile-friendly. Google showed that the likelihood of website bounce rate increases by 32 percent by the time of website refresh. Our audit will teach you, step-by-step, how to examine these types of problems affecting URLs on your website.

Besides analyzing your website as a whole, we also recommend analyzing your most important pages separately. When assessing your backlink profile, always put quality over quantity. SE Ranking’s Website Audit identifies things like HTTP URLs in the XML sitemap, your security certificate expiration date, and whether you use an outdated version of the SSL or TLS protocol. By regularly running website audits with SE Ranking, you automatically ensure that your website remains secure and maintains its SEO performance.

Check your backlinks and their value, see competitors’ backlinks and new & lost links. Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site. If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity. A 404 is a “page not found” error, generally caused by broken links and images within your site. For example, if a page on your site links to a piece of content that has since been deleted, anyone who clicks that link will get a 404 error.

You may find that some pages that are not getting crawled simply have no links to them. Improve internal links continuously to ensure the bot can reach pages deep in the site’s architecture as well. With non-indexed pages, check if the content is too thin to warrant indexation.

Monitor your website with automated SEO audits

• It’s been reported that over 33-34% of pages have missing meta descriptions  which is a huge missed opportunity – don’t let your site be one of them.
• Experienced SEOs can often tell at a glance if content is spammy or if it deserves a shot at ranking.
• They also help users looking through search results determine the content of your page, and as such, act as promotions for your content.
• Your clients do not need to know every single piece of information you used in the audit.

Google is much more aware of Structured Data manipulation these days and will happily apply a manual action if they feel you are spamming them. Use the Google’s Rich Results tool to evaluate your schema markup and its eligibility to appear as a rich snippet on the SERP. Another way to check how well your page renders to Google is to view the cached version of a few important page templates. You can view this after searching for the page and clicking the option next to the URL to view the cached version. Select your most important templates such as a category page, product page, and blog post.

HARO Link Building

… Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else. You have the option to export individual problem reports in CSV or PDF format. Additionally, you can download a comprehensive PDF report that includes all the analysis results for your entire website. With a paid plan, you can set a username and password for HTTP Authentication in the crawler settings to enable this feature.

A technical SEO audit will identify opportunities to fix, eliminate, or reorganize code, prevent spam, switch from HTTP to HTTPS, and more. While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs. An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search. Beyond the on-page stuff, Clearscope also has tools for more general keyword research, position tracking, keyword discovery, and even keyword opportunities. I don’t imagine there are many fuller-service SEO tools Clearscope can replace, but as a premium standalone tool, it’s the gold standard for automatic on-page SEO auditing. Clearscope’s primary purpose is to analyze the copy on a webpage and provide AI-assisted suggestions on improving its searchability.