Google SEO 2023: Complete SEO Beginner’s Guide

Jun
2025
25

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Now that you know what the main SEO strategies are, you might be wondering what to do next. You can start by going through the aforementioned steps and ensuring they are implemented on your site. A simple way to do this is to utilize Wix SEO tools such as the SEO Wizard. This tool will give you personalized SEO recommendations according to the needs of your site.

The goal is to boost your site’s position on the search engine result pages (SERPs). Higher ranking of your site increases exposure to potential visitors. SEO is the combination of three services including On-page SEO, technical SEO and Off-page SEO.

Keyword tools

  • Search engines have continuously refined their algorithms to prioritize user experience, relevance, and intent.
  • Other schemas may be more appropriate for your individual circumstances.
  • Thus, creating SEO-friendly content with these factors in mind can significantly boost your search results.
  • Search engines care about website speed because a website that loads quickly delivers a better user experience.

I recommend typing a few different keywords into Google until you have a list of about 10 keywords. Organic traffic is a much better leading indicator of the health of your SEO efforts. By looking at the organic traffic to your site, you can get a gauge for the actual volume of visitors coming to your site, and where they’re going. In addition to keeping your site maintained in terms of plugins and comment spam, you’ll also want to make sure your site is served over https, rather than just http. There are a number of ways to get one, such as through HubSpot’s SSL certificate.

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The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks. Run a free SEO analysis to uncover site issues, competitor gaps, and ranking opportunities.

Even if a particular keyword is highly relevant to business products or services, it is unlikely to be an effective tool if no one is searching for it. Using keyword research (which we’ll cover below) make sure your titles contain the keywords users are likely searching for when your page appears in search results. Use a tool like Google Search Console or Keyword Explorer to find out what keywords a URL is already ranking for. Now that you know all the basics of SEO, you need to start implementing these for your website. Start with the three fundamentals of SEO—backlinks, content, and user experience—and get them right. The focus of this article will be mainly on how you can get the maximum organic traffic, with the help of SEO.

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Pages containing identical or quite similar content can confuse search engines. They often find it nearly impossible to display any of those pages at all. If search engines do find them, your website could be penalized. But it really depends on the extent of duplication and the context surrounding it. You see it as a collection of graphics, colors, text with its formatting, and links. As AI becomes a bigger part of the search mix, expertise and experience will become increasingly important for content writers looking to stand out from AI-generated content.

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You can also view the text-only version of your site to determine if your important content is being crawled and cached effectively. Read on to learn about how indexing works and how you can make sure your site makes BHS Links it into this all-important database. Once you’ve ensured your site is optimized for crawlability, the next order of business is to make sure it can be indexed. You also have the option of 302 redirecting a page, but this should be reserved for temporary moves and in cases where passing link equity isn’t as big of a concern. You’re temporarily siphoning traffic through a certain route, but it won’t be like that forever.