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An SEO analysis involves evaluating your website to identify ways to improve your performance in organic (unpaid) search engine results, which can lead to more traffic and better business results. Content teams using Jasper with Surfer integration produce 3x more SEO optimized content while maintaining quality standards. Surfer optimization ensures each piece targets relevant keywords effectively for better search performance. KWFinder is a highly intuitive keyword research tool built to help you find and target relevant keywords to supercharge your website’s SEO strategy. From local search terms to long-tail keywords, KWFinder uses data from SERPs to offer insights into keyword density, difficulty, search volume, and more. Similarly, Majestic offers comprehensive backlink analysis and competitive intelligence.

SEO Checker – get your site audit now

It also comes with a Rank Tracker for monitoring the positions of your keywords in Google. This allows you to gain insights into your keyword performance, including their current ranking, historical changes, and top positions achieved. As you work on your SEO strategy, you can use the keyword tracker to see if your rankings improve. Plus, AIOSEO has a Search Statistics addon that lets you easily track your keywords, discover top-performing content, and see search insights right from your WordPress dashboard.

What is an SEO Analysis?

Check out their rich results page to learn more about the schema types you can implement on your website. The previously mentioned Screaming Frog tool can help you with this process as well as the Broken Link Checker plugin. If there are more than 10 pages indexed, click on the “Next” button at the bottom of the search page until you get to the last page of the SERPs for your site. You’ll instantly know how many of your pages are crawled and indexed in Google using this SEO analysis method.

• These actions can be something like making a purchase, signing up for a newsletter, or anything else you specify.
• Subscription plans with advanced features start at $21 per month, or you can purchase credits as needed with the pay-as-you-go model.
• Its suite of tools help reduce SEO mistakes and improve content efforts.
• With a passion for content creation, she creates value through editorial storytelling, data-driven insights, and captivating visuals.

As you can see from the image below you just need to connect your Google Analytics account and can then automatically create a dashboard populated with your data. One of the most powerful tools you can use to analyze the efforts of your SEO is a rank tracker. If you need a quick SEO ‘win,’ use Google Search Console to find keyword optimization opportunities, look for keywords with high impressions but low clicks. As mentioned earlier, Google Analytics is an excellent tool for analyzing everything that happens after someone clicks on your website. GSC, on the other hand, provides in-depth analytics into everything that happens before someone clicks on your website (i.e., while they’re still in the search engine).

That is right below Amplitude’s ad, right above a piece by Mixpanel itself, and well above the content and videos published by competing agencies. We primarily use this tool in keyword research and competitor analysis. Semrush and Ahrefs are our two favorite tools for that research phase. But both the tools can be used well for data about your own site, too. Moreover, you can use Supermetrics for Looker Studio to easily pour Semrush data into the same live Looker Studio report as all your other SEO data. However, when businesses monitor keyword rankings and look at other SEO KPIs, they can identify new keywords to target and incorporate them into their site to attract more users.

It provides support for up to 100 websites (multisite support) and accommodates an unlimited number of users. This structure is ideal for growing agencies that need robust multi-client management capabilities without restrictive user limits. Moreover, the right tools streamline agency workflows by automating tasks like SEO audits and rank tracking. This frees up time for strategic planning and client communication. Strategic planning should include both short-term optimization tactics and long-term growth initiatives. Balancing quick wins with sustainable growth strategies creates comprehensive SEO programs that deliver consistent performance improvements over time.

Duplicate content can harm your SEO, so these tools can be very useful in finding and SEO Anomaly helping you resolve such issues. The cost of these tools varies widely, ranging from free versions with limited features to premium subscriptions costing hundreds of dollars per month. An SEO audit is is basically a comprehensive health check for your website.

And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). It has a clean, easy-to-use interface, and my main use case is the Content Explorer for finding content ideas. Let’s say you’re in the travel industry and want to analyze Sandals.com. I know Semrush always comes up on these lists, but for good reason. And you can manage pretty much any SEO activity in it — making it a viable all-in-one tool. But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option.

This ended up taking up a lot of time each month, so they went looking for a digital marketing analytics solution. The fact is, most clients don’t care as much about the technical details as marketing agencies often think. Instead, they usually just want a simple report and a written summary of the performance that they can easily understand. Without a clear process, it’s easy to waste time chasing numbers that don’t matter. The three-step process below will help your team focus on surfacing insights your clients need. If your agency offers SEO services for clients, you know that it takes time to see a return on your marketing efforts.